The Success of Katie Steinberg
Katie Steinberg has grown to become a TikTok sensation with her creative and engaging videos. With 2.1 million followers and 170 million likes on TikTok, she creates videos about living in the 2000s. Katie's videos are about living in the 2000s and how it was for a girl to group up in this era. Her videos are super relatable and foster meaningful conversations as millions of girls who grew up in this era can relate.
Katie has been able to create and flourish a community of girls who grew up in this area and post relatable content. But, now that her followers are all grown up, she also does a mix of hair tutorials, outings she goes to, and videos of current trends. But, the majority of her videos are within her theme of living in the 2000s. On her videos, she has hundreds of comments from her followers about how they relate and how nostalgic it is to bring back the memories. Katie does an excellent job of bringing back memories of living in the 2000s and her followers relate and enjoy them as it was a part of their childhood.
The majority of Katie’s following comes from TikTok, but she is also active on Instagram, Lemon, YouTube, and Spotify. On Instagram, she has 634K followers and posts relatively the same content as TikTok. Although she does have a few posts of her and her boyfriend at different events they attend. On Lemon, she has posts about styling outfits and this is more towards today's style and not the 2000s. On her YouTube channel, she has short nostalgic videos, but she does have longer videos. Some of the topics of her longer videos are, “What is in my makeup bag?” and “Spend a random day with me!” On Spotify, Katie has playlists of music from the 2000s. From Christmas 2000s music to June 2009, there are different playlists to choose from to take you back to the 2000s.
Katie has a great social presence across multiple platforms and what she does well is change some of the content depending on the platform. With this, she has created a community of girls who have lived in this era and can relate to but also posts content about the present day that the same audience can relate to. Katie Steinberg will continue to have an audience that will relate to the 2000s era and the present and will have a community that she can interact with across multiple social platforms.
References:
https://www.tiktok.com/@itskatesteinberg/video/7275778757238033710
